In the Media

Youth Underground’s role is to provide the youth with a framework, but to give them a free hand to express their thoughts and ideas in their own words, in their own way, to their own audiences. And while our objective is to raise awareness about human trafficking in a manner that the youth in particular can understand, it is also intended for all ages to share information about this illicit trade, to underline tolerance and respect, and to highlight the value of a human life.

One of our principal modus operandi is to work in partnership with different regions, audiences and organizations, on an ongoing basis, ensuring their ownership of our various programs, as follows (click on titles and text in bold to access pages):

Study Day 2018 – International School of Geneva (Switzerland)
Presentation given by Youth Underground’s CEO as Keynote Speaker to the Foundation’s 11th graders. The theme covered was: “Is Human Trafficking Really Our Problem?” Whether or not one knows what human trafficking is, it is safe to say that it is often equated to an issue happening in low-income communities, well beyond our reach—happening “over there”. A “woman’s issue” that involves exploitation but not one that we, the general public, should be concerned about. These misconceptions place this severe violation of human rights on a shelf, in a closed box, that is “not our problem”. In our increasingly interconnected world, ending human trafficking and exploitation is everybody’s business. We can do something about it by acknowledging that this is a human rights issue—not a gender issue—that touches us all, either directly or indirectly. The subject falls under SDG8 which was discussed throughout the presentation: Employment, decent work for all and social protection.


The Trafficking Dispatch (USA)
Run by a young group of students, The Trafficking Dispatch focuses on educating and empowering young people to help put an end to human trafficking. Our partnership includes their sharing and publishing information about Youth Underground every two weeks, towards the end of each podcast. In return, we have a page on our website with the series themselves, and share these podcasts on our social media.

• Institut International de Lancy—former Pensionnat Marie-Thérèse (Switzerland)
Interactive presentation about human trafficking to senior school students, covering the relationship between this illicit trade and such areas as the migrant and refugee crisis, climate change, social media and overall human rights. Education goes a long way—and we are very proud to be the first organization to partner with IIL to introduce the topic of Human Trafficking into the their school curriculum this year, as part Geography.

• Pike House Coffee – “coffee with a cause!” (USA)
Partnership by promoting fair trade products (food and clothes) to raise awareness and educate teenagers in Knoxville, Tennessee, about human trafficking in particular, and human rights in general. Peer-to-peer action is encouraged through Youth Underground photo exhibitions, individual stills and videos, and the sales of fair trade T-shirts – all organized by teenagers on-the-ground, in Tennessee.

• Study Day 2017 – International School of Geneva (Switzerland)
Presentation given by Youth Underground’s CEO as Keynote Speaker to the Foundation’s 11th graders. The theme covered was: “Human trafficking: Why should you care?” The session was interactive and challenged students to resolve current affair issues. After a brief introduction to some major ethical theories, students formed teams to investigate human trafficking questions involving choices with no obvious solutions.

• Freedom Fortnight (UK)
Featured on Freedom Fortnight’s website to launch a two-week initiative celebrating progress made by an Organization. Youth Underground by Freedom Fortnight quoted as being among the “four fantastic anti-trafficking organizations.”

Partnership with the CNN Freedom Project for #MyFreedomDay to highlight the value of freedom by the youth and celebrate those who have it. Included sharing Youth Underground videos, photos and information on CNN’s website and social media networks. The lead-up was an event on March 14, 2017, at the International School of Geneva, with a student panel and a Q&A with the audience. Youth Underground was covered by CNN and featured throughout My Freedom Day. For more details, click here.

• The Constellation (Belgium)
Partnership to highlight the value of a human life, inclusion and the importance of connecting with different organizations/groups under the heading, “What Makes Us Human?”

Enigma magazine (Middle East & North Africa)
Article about the CEO and what Youth Underground is doing about human trafficking; as well as challenges in various regions of the world including the Middle East.

• Worldwide Documentaries (USA)
Partnered as Executive Producer of the film in the making, Heart of the Matter about refugee and migrant children in Europe. First phase was a trip to Calais refugee camp (the “Jungle”), France, before its dismantlement – with the production of a trailer. Youth Underground was featured as the voice of the youth, with refugee and migrant youth in the camp wearing our fair trade T-shirts as a call to action.

• The Worldwide Association of Female Entrepreneurs (USA)
Article and press release on the CEO and Youth Underground for having demonstrated excellence, maintained perseverance, and ascended the summit of professional accomplishment.

• Worldwide Who’s Who (USA)
Feature of the CEO and Youth Underground in a press release, and publication in the “Worldwide Who’s Who” list of entrepreneurs for the work achieved in the area of human rights and advocacy.

• Echo Magazine (Switzerland)
Published in the International School of Geneva’s ECHO magazine and website.

2016 Study Day – International School of Geneva (Switzerland)
Presentation about Human Trafficking to the Foundation’s 11th grade students. Some 200 years after the abolition of the transatlantic slave trade, we should not have to say, “Don’t buy people.” But we live in a world where buying people is actually a business – and a very lucrative one where young people are the main targets and the biggest money- makers. What is human trafficking? Why is it happening today? Why is it a collective responsibility?

Foundation of the International School of Geneva (Switzerland)
Presentations and continual support to senior students in particular, in all aspects of their studies to highlight human rights, and their responsibility in defending these rights; as well as engaging them as our ambassadors in events both within and outside their schools as well as within and outside Switzerland.

MSCTrailblazers (USA)
Partnered with the Trailblazers’ Fashion Show awareness event in the Santa Clara bay area featuring 10-15 of California’s newest talent on the fashion stage. This partnership included showcasing the work of teenagers to strengthen their reach as a community, and increase their knowledge and recognize those in the Santa Clara community who are actively involved in combatting human trafficking head on.

• Grace As Justice magazine (USA)
Featured our work ― cover story of magazine’s 4th edition ― in the area of human trafficking, youth education and prevention, representing Switzerland; along with the largest European-based associations working in the same field.

• MsGinko, a not-for-profit affiliate of Legacy Sàrl (Switzerland)
To support and inspire social change for women and girls worldwide through the production of short videos. Our CEO was requested to be an Advisory Board Member for the work achieved with Youth Underground.

• Legacy Sàrl (Switzerland)
To record and collect in-depth audiovisual interviews of the life stories of people who shape our world, with a focus on the youth.

• Global Welfare Association (Cameroon)
To showcase GLOWA, a not-for-profit NGO that fights human trafficking and the damage it creates in communities throughout the Northwest Region of Cameroon (AIDS orphans, trafficked children); and enable them to use our name, logo and fair trade T-shirts in their youth awareness-raising and educational campaigns (photos, videos, testimonials).

• Virgin Unite (UK)
To showcase our work as the voice of the youth; share our work on Virgin’s Leadership & Advocacy blog; and ongoing social media showcasing by Virgin and Virgin Unite of our work.


Social media is where the youth express themselves best. The main thread, with our guidance, is involvement of the youth – their concerns, their knowledge, their creativity, and what they have to say in their own words. How important are the youth in speaking up and shaping our world? What is the world they envisage or would like to live in? What can they do about it? This is what we try to underline. (Click on titles to access social media pages.)

Follow us on YouTube and see what high school students have to say about human trafficking!


Share your stories on our Facebook page. If you would like us to feature yours, let us know via FB message or post your comments on our wall. We are always interested to hear what is important to you wherever you may be in the world!

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#YU… Why you? Because change is in your hands.